Our Parent Company

Our parent company, Holex Flower, was founded in 1982 and is located at the VBA south-complex of the FloraHolland flower auction in Aalsmeer. In 2005 Holex became a member of Dutch Flower Group (DFG), the world's largest consortium of fresh floral companies. 

Holex supplies a wide segment of floral importers including wholesalers, supermarkets, retail chain stores, and internet companies. They are Holland's market leader with respect to the export of fresh-cut flowers to distant destinations serviced by airfreight. The most important markets are the United States, Japan, Canada, with several countries in the Middle East, Korea and Taiwan. Many European countries are serviced as well, via truck transportation. 

Holex strives for client satisfaction through service, innovation, personal contact and pricing in relationship to each customers needs within their market.



  • Agapanthus
  • Bird of Paradise
  • Crocosmia
  • Hydrangea Jumbo
  • Hydrangea Purple
  • Iris Discovery
  • Iris Hong Kong
  • Iris Mount Everest
  • LA Lily
  • Ornithogalum
  • Ornithogalum Arabicum